Building an eBay Brand - Consistency is Key

While doing my free eBay consultations I have noticed a pattern: many eBay sellers are not building a brand through consistency. I have seen a lot of sellers not using logos in their stores, or at the top of their auctions. Even more importantly, I have noticed a lack in auction template consistency. If you want a free logo, please just sign up here, and write "free logo" in the notes section.

The best thing you can do to brand your eBay store is to have ONE auction template. There are lots of places to find a free generic template on Google, or you can have someone build one for you.

The most important thing is that you use the same eBay template in all of your auctions. This is will save you time in listing, as you will not always have to add or edit all of your terms of sale.

The other benefit of using a template is that whenever someone goes to your auction it will look like all of your other auctions! This will make you look more professional, and will result in more repeat business, and more bidders buying multiple items.